Redefining Active Wear Through Art and Expression — As Featured in Wellness Master Club
We are beyond thrilled to share that My Velveteen Habit has been featured in Wellness Master Club — a publication dedicated to celebrating brands that are redefining wellness, creativity, and conscious living.
The feature, titled "Redefining Active Wear Through Art and Expression," beautifully captures the heart of what MVH is all about: wearable art, bold self-expression, and active wear that moves with you through every part of your day.
👉 Read the full feature on Wellness Master Club
What the Feature Is About
Wellness Master Club spotlights MVH as a brand that stands apart in a world of mass-produced active wear. The piece dives into the story behind the brand — how founder Theresa, an artist and designer with a lifelong love of movement, built MVH at the intersection of technical sportswear and graphic artistry.
The feature explores how MVH leggings, sports bras, and yoga wear are designed not just to perform, but to express — turning everyday movement into a form of storytelling. It also highlights the brand's commitment to sustainability, using eco-friendly, high-quality fabrics that don't compromise on comfort or style.
"At My Velveteen Habit, active wear is more than what you decide to wear to workout in — it's about how you feel, how you move, and how you show up in the world."
More Than Active Wear
One of our favorite things the article captures is MVH's versatility — these pieces aren't just for the studio or the gym. They're designed for the full spectrum of daily life: school runs, coffee with friends, errands, yoga, and everything in between. Active wear that transitions as seamlessly as you do.
The feature also speaks to the MVH community — the creative souls, the wellness seekers, the artists, and the movers who choose self-expression over conformity and quality over quantity.
We Are Honored
Being recognized by Wellness Master Club is a meaningful milestone for us, and we're grateful to be seen for exactly what we set out to be: a brand rooted in art, intention, and authenticity.
If you haven't already, we'd love for you to read the full article here — and as always, thank you for being part of the MVH movement. 🖤
